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When engaging intermediates such as bakers, this can have a very
positive effect on spreading information for a very large and diverse
target group.
Combine a large communication approach with spreading direct information.
Combine home delivered or take away information with outdoor and
a general communication plan.
Combine short term and long term initiatives and dissemination activities
to achieve short term and long term attention.
Combine information with awareness raising for other sustainable transport
modes or campaigns.
Don't overwhelm people with information leaflets, time table booklets,
gadgets all at once. Spread the information and communication campaign.
Don't force an emotional approach if this has never been used. When
starting an emotional campaign, don't forget the corporate identity
of the PT company and introduce them and the public gradually to
an emotional campaign. Otherwhise the risk exists that they will
refuse your different approach of things.
Don't organise a parade without verifying the event and the date
with the local authorities and police. Avoid organising the launch
or your parade at the same day of other events in the city that
have nothing to do with sustainable mobility or safe transport.
People might have more attention for the other event and don't remember
your campaign.
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