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Evaluation and results

12 weeks after the launch of the new bus plan, the bus parade, the banners and usage of bread bags, 133 people where randomly interviewed in the street. They answered questions concerning the new bus plan, their knowledge of it's existence and the medium through which they received information on the new bus plan. 93 respondents answered that they knew about the new bus plan, 40 persons didn't recall they had heard or seen anything concerning the bus plan even when reminded by the interviewer. 22 of the 93 respondents said to use the bus more frequently since the launch of the new bus plan.

All persons who where willing to answer the short questionnaire received candy in the form of a bus as a sweet reward and thank you.