Implementation

Creating positive feelings towards the use of public transport, engaging people and linking fun, comfort and freedom with the new bus plan (improved lines, timetables, etc.) was the aim of the emotions campaign in Sint-Niklaas.

To reach all the inhabitants and traffic generators (e.g. schools, hospital, football club) of the city of Sint -Niklaas, Langzaam Verkeer vzw and the public transport company De Lijn organised:

A bus parade

Emotional banners, links on websites

Printed bread bags and other emotional gadgets such as candy in the form of a bus.