Creating positive feelings towards the use of public transport,
engaging people and linking fun, comfort and freedom with the new
bus plan (improved lines, timetables, etc.) was the aim of the emotions
campaign in Sint-Niklaas.
To reach all the inhabitants and traffic generators (e.g. schools,
hospital, football club) of the city of Sint -Niklaas, Langzaam
Verkeer vzw and the public transport company De Lijn organised:
A bus parade
Emotional banners, links on websites
Printed bread bags and other emotional gadgets such as candy in
the form of a bus.