>> Implementation | Evaluation | Why | Do's and Dont's

Why - Arguments for similar actions

Greeting people makes them feel good and gives them the feeling being part of a larger community.

Traffic generators such as schools or hospitals are glad with the input they receive in offering clear traffic and mobility information to their clients.

Usage of visuals and corporate identity of De Lijn makes public transport for all users recognisable.

The inhabitants take a positive perspective towards the sustainable modes, when they get positive feelings looking at the bus parade, the emotional banners or the printed bread bags.

The visuals can be used to transport a certain life style connected with the use of the new bus plan.

You will be able to use the emotional banner and link on websites for future information to your target group.