Evaluation

At the 14 schools the modal split before the action week had an average of 77% non-car usage, while during the thematic week, while playing the game the average non-car usage grew to 90%. Some schools even reach a non-car usage of 95% or higher. This meant that around the school hardly any cars were to be seen in the direct surroundings of the school.
This was of real great impact. It is very visual for all parents and makes everybody aware of the fact that an environment without cars is really an improvement for a safe and environmental friendly school and neighbourhood.
In total an average of almost 1900 car trips per day has been saved.

The traffic snake has a sticking result. Evaluation by all the participating schools show very positive reactions. They want to continue to play the game at least once a year, because the game has very visible results. The Dutch press was also very enthusiast about the game. Some photo's and articles (in Dutch) are included within the EMOTIONS demo report.