The Trafficsnake is a game played at primary schools with the objective
to reduce the number of car trips to the schools dramatically. The
game is tested in the Netherlands as a demonstration game within the
EMOTIONS project. The game is a perfect example of an emotional approach
of modal shift.
Problems raised by the parents that bring their children to school
by car are plenty. The cars cause situations that are not save. Furthermore
are the cars polluting the environment, especially on short trips
from home to school and back. The emotional approach is in the fact
that the parents are convinced by their children to go to school by
bike are on foot.