Why

The Trafficsnake is a game played at primary schools with the objective to reduce the number of car trips to the schools dramatically. The game is tested in the Netherlands as a demonstration game within the EMOTIONS project. The game is a perfect example of an emotional approach of modal shift.

Problems raised by the parents that bring their children to school by car are plenty. The cars cause situations that are not save. Furthermore are the cars polluting the environment, especially on short trips from home to school and back. The emotional approach is in the fact that the parents are convinced by their children to go to school by bike are on foot.