a) Objective
The main objective is to make sustainable travel more emotionally appealing, so as to effect a modal shift from the car to healthier, more eco-friendly transport modes. This will be achieved by utilizing emotional approaches like::
1. Storytelling - absorbing stories capture listeners, readers and viewers
2. Rituals provide structure - bicycle events throughout the year
3. Raising the image of cycling - particularly in the New Member States
4. Pleasing the eye - good design for sustainable transport
5. Parents are touched: how children can guide parents towards sustainable transport.
This objective will be achieved by completing various short-term and long-term goals:
Short term goals:
- Achievement of a positive perception and attitude towards sustainable transport
- Integration of sustainable transport and soft policies in municipal policy
- Utilization of promotion materials produced in Applications
- Creation of virtuous circles (upward spirals) for sustainable transport
- Dissemination with high impact on national and EU-wide level
- Energy savings through a modal shift in the order of 2 million litres fuel annually.
Long termgoal
- Propagation and expansion of these policies throughout Europe and beyond.
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b) Description of Work
TRENDY TRAVEL is structured into 6 work packages. Work package 3, Trendy Applications, constitutes the central and most crucial part. It consists of 5 tasks generating the five core elements of TRENDY TRAVEL. The function of the other work packages is to ensure well structured and efficient work, good documentation and excellent and effective dissemination of this central activity of TRENDY TRAVEL.
c) Expected results
Direct outcomes will be: Energy savings at the demonstration sites in the order of 2 million litres of fuel against the trend, and a set of deliverables and dissemination material to promote sustainable travel habits.
Ideally, all EU cities can be reached. Thus, TRENDY TRAVEL will contribute to a substantial modal shift from single car use towards energy-efficient sustainable transport - thereby reducing energy consumption, reducing pollution and health problems, reducing accidents and enhancing the quality of life - especially in cities.
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